Now Donald Trump Wants to Give Us Advice on Children’s Nutrition?

THE APPRENTICEIf you’re a regular visitor, then you know how I feel about The Trump Network’s dietary supplements.  Not a fan. 

Well now the multilevel marketing company is getting into children’s nutrition.  The new business is called Snazzle Snaxxs. 

Snacks and drinks that will help your kids, not hurt them.” 


You can view the entire sales pitch on SlideShare.  Or click here for a copy of the sales brochure.   These new snacks include BBQ seasoned and Sour Cream and Onion Snazzle Twissters, chocolate bars called Snazzle Barzzs, Cinnamon Apple Protein Puffs (a non-whole grain cereal called Snazzle Puffs), and a variety of fortified beverages, including a grape drink and chocolate vitamin drink (called Snazzle Stixxs and Snazzle Paxxs).  Looks like kids are supposed to eat up to 7 of these snacks a day — “replacing the bad food with the scientifically designed nutrition in great-tasting Snazzle Snaxxs.”

The Snazzle Snaxxs starter kit — one box each of the 11 different products — costs a whopping $248.  You do get a shaker to mix up the drinks and a copy of Dr. David Ludwig’s book “Ending the Food Fight.”   The book is the best thing in the kit.

You would think by the way the brochure is worded that Dr. Ludwig — an esteemed expert in childhood obesity at Children’s Hospital Boston– has granted his blessing on the products.  That couldn’t be further from the truth.

I contacted Dr. Ludwig by email and he confirmed that he is NOT endorsing these products.  He is NOT working with The Trump Network and is NOT not receiving any compensation from the company.  In fact, these are exactly the types of products that Dr. Ludwig is trying to get kids to avoid.

“Nutritionally speaking, our kids have gotten in with the wrong crowd,”  Ludwig writes in Ending the Food Fight.  “Instead of eating foods that nourish them and help them maintain a healthy weight, they have befriended fake food.”

Well, I don’t know anything more fake than these Snazzle Snaxxs.  Yes, they may attempt to add in nutrients, along with some odd enhancements — such as dried broccoli and onion in the grape drink.  But these products are far from real food.  They even try to get their candy bar to look good.  They compare the nutrition information to a candy bar nearly twice the size (of course your bar looks like it has fewer calories and sugar — it’s SMALLER).  And here’s a look at the hefty ingredient list:

Protein blend (whey protein isolate, soy protein isolate, hydrolyzed gelatin, casein, calcium caseinate, whey protein concentrate, milk protein concentrate), sugar, fractionated palm and palm kernel oil, organic cane sugar, maltitol syrup, cocoa powder, glycerin, unsweetened chocolate, water, natural flavors, sunflower oil, enriched flour, mono- and diglycerides, modified milk ingredients, milk mineral concentrate, soy lecithin, fructooligosaccharide, vanilla extract, maltitol, pectin, salt, sodium bicarbonate, sodium phosphate, sodium citrate, carrageenan, sunflower lecithin.  

The Trump Network is gearing up for a major blitz to entice parents into buying these foods for their kids.  You can read more by visiting the blog created by the clinical director of The Trump Network, a naturopathic physician named David Maccallan.

I am not writing this article because I’m vehemently opposed to multilevel marketing (as I’ve been accused by some of the Trump distributors).  It’s the products themselves.  I don’t care how these snacks are being sold, I just don’t want parents to think that they’ve found the answer to improving the diets of their children. 

These are expensive products, fake products and not what we need.  Let’s help parents make smart, affordable choices for their kids — with an emphasis on whole foods, naturally nutrient-rich foods.  Let’s hope parents will get their nutrition advice from qualified health professionals, including registered dietitians, instead of distributors who are financially motivated to move up in the pyramid.

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17 Comments

  • Thanks for writing about this. Parents can save so much money and improve their family’s health if they channel their spending to wholesome foods instead of such products!

    C’mon Donald Trump! You’re a business man–not a health guru! I can’t believe people would fall in love with his supplements. If he really wanted to do something good for to help children health, he can build more parks, community centers, school gardens, etc. There are so many more “innocent” things to do.

  • Yum, broccoli in my grape juice.

    How about straight up grape juice, and teaching your child what real broccoli looks like.

    We can’t force children to eat healthy foods, but we do need to show them what healthy eating habits and food choices look like. I don’t expect my 8 year old to love broccoli, but he does see his parents and brothers eat it (even the brother who didn’t used to try broccoli).

    Snazzle Snaxxs? This is out of hand. A box of manufactured ‘health food’ is not going to solve the poor lifestyle habits of overweight and obese children.
    Nour has the right idea – create more opportunities for children to play outside. That’s what may just solve this ‘crisis’.

  • Oh, those sound disgusting. What the heck is fructooligosaccharide? How can anyone look at those ingredients and believe it’s healthy?? Sigh.

  • You know, this is reminding me of the whole supplements industry and considering the cross over here from this “Trump Network” of sales schemes, I am definitely worried.

    People definitely choose foods for their health benefits (functional foods) and yes, packaged foods that are marketed as healthier fly into the carts. So there is no surprise to me that Trump is trying to cash in on a market trend. Hey, let’s give it a funny name and maybe some people will buy this stuff.

    Until there is a rejection of fake food and gimicks by American culture, businesses will follow the money trail.

    When foods are being sold like supplements, where do we go from there? You need this packaged product to be healthy. I think the supplements and food industries are crowded with junk and the healthy foods and supplements that have some evidence based are drowning. That just sucks.

    You said it Janet “I don’t care how these snacks are being sold, I just don’t want parents to think that they’ve found the answer to improving the diets of their children. “

  • You’ve got to be kidding about the ingredient list for Snazzle Snaxxs. LOL!!!

    The best guideline to follow is not to eat anything you see advertised. Healthy food doesn’t come with a list of ingredients.
    I disagree about the supplements industry tho. Almost all of the ones I’ve encountered are great products. But they’re not produced by Kellogg’s, General Mills or any of the big conglomerates. And they’re not sold at the big supermarket chains.

  • Thank you for this enlightening information, Janet. As nutrition educators, we still have a long way to go in helping consumers understand what’s in their food, and how to make healthy choices, despite marketing practices. I like Michael Pollan’s advice: if your grandmother wouldn’t recognize it as “food,” don’t eat it.

  • rose

    some of the ingredients in trumps so-called health snacks are GENETICALLY MODIFIED (GMO) He is a fool and any parent giving their child this garbage is a fool.

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  • Cory Carlson

    if your not recommending eating only “things” found in its NATURAL state. whether it be plant, mineral, animal, or vegetable. and in moderation, your not an expert. fuck all the diet books.. NEVER DIET OR FOLLOW ANY GUIDE! just eat what u want and the more variety the better.

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