Simplicity Sells in Tough Economic Times

In this bad economy, we’ve gone back to basics.  And when it comes to food, simple is in.  I’ve frequently written about the trend of simplicity, including Simplicity is the New Sophistication and Putting the “No” in Innovation.

Well, it seems my posts on simplicity caught the eye of ABC News.  I was interviewed on this topic and here’s the segment that aired (which was distributed to ABC affiliates across the country and is posted on 

Hope you’ll check it out.

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