Move Over Pyramid, There’s a New Shape in Town


Sounds like the food pyramid is crumbling — or at least taking a back seat to a new symbol that will help Americans eat right.  On June 2,  the U.S. Department of Agriculture will unveil a new food icon that will replace the current MyPyramid.

If everything goes as planned, I’ll be there at the Washington, DC event and will be live blogging.  I’m also organizing a blog carnival, so you’ll be hearing more about all of this very soon.

You can tune in to view the press conference yourself on June 2 at   Plus, The press materials and other information will be available at  Here’s a link to a WebMD article on the new icon.

USDA made an announcement today that Secretary Tom Vilsack will unveil the new food icon at 10:30 a.m. ET on June 2 which will “serve as a reminder to help consumers make healthier food choices.”  There’s been a lot of speculation on what this new tool will be.  I have a pretty good idea, but I’ll wait until June 2 to talk about it.

Today’s press release stated, “The 2010 White House Child Obesity Task Force called for simple, actionable advice to equip consumers with information to help them make healthy food choices. As a result, USDA will be introducing the new food icon to replace the MyPyramid image as the government’s primary food group symbol. It will be an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans.”

Hmmm, Wonder if Michelle Obama will be at the event.  Sounds like there’s some coordination with the White House. That’s a good thing.

So this new symbol will replace the pyramid, but it sounds like there will still be a role for MyPyramid:  “MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.”  Ok, that’s fine.  The current visual never seemed to get much traction among consumers.   Sounds like it’s not fully going away, but will still be a tool for health professionals and nutrition educators.

What I’m most excited about is that this new food icon will be part of a bigger program to  help educate the public.  The June 2 event will unveil a “comprehensive nutrition communication initiative that provides consumers with easy-to-understand recommendations, a new website with expanded information, and other tools and resources.”  I’m really interested in what that will include.

So stay tuned.  I’ll be reporting back with more information on what’s unveiled at the press conference and what it means for you.  As always, let me know if you have questions.

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