When Did ‘Skinny’ Become the New Ideal?

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I recently heard a radio commercial for a diet pill that promised to get you “high school skinny.” It just struck me how often I’m hearing the word “skinny” these days. When did skinny become the new ideal?

So many of the popular diet books seem to have skinny in the title. Have you noticed?  Perhaps the trend got started a few years ago with the success of Skinny Bitch, which is a vegan book that sparked an entire line of skinny books and products. Now you can read about the Secrets of Skinny Chicks and Unleash Your Inner Skinny while wearing your skinny jeans and sipping a skinny latte or Skinnygirl Margarita. If you’re hungry, you can grab a Skinny Cow ice cream or skinny protein bar.  The skinny marketing trend has even jumped over to the beauty aisle with skinny shampoos and skinny lotions.

Skinny is everywhere. It has certainly become a mega-empire for the Skinnygirl herself, Bethenny Frankel, who’s making a bundle with her Skinnygirl cocktails, books and other products.  Maybe skinny helps sell a lot of books and a lot of booze, but I still don’t like it. I think it sends the wrong message. That was the topic of my latest blog post for WebMD. To read more, please check out Real Life Nutrition.

Image courtesy of Shira Golding on flickr


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