Top Food and Beverage Brands of the Year

Ever wonder what are the most popular new food products?  Information Resources, Inc. (IRI) has announced its  “New Product Pacesetters,™” which are 200 top-selling CPG launches of 2012.  Each captured more than $13 million in year, with an individual average of $39.5 million in first-year revenues. Susan Viamari, editor of Time and Trends for IRI says,

The blurring of eating occasions and proactive health and wellness are trends that influenced the introduction of the most successful new food and beverage products in 2012.  They offer a nice balance of wellness and indulgence, even healthier-for-you spins on indulgent options. And they continue to raise the bar on convenience. But the average number of benefits offered by this year’s top-selling food and beverage launches has increased. In 2012, food and beverage Pacesetter brands offered an average 6.9 benefits versus an average of 5.3 benefits in 2002 to 2011. This increase is reflective of efforts to capitalize on new opportunities.

Here are the top 10 food and beverage brands in 2012, $ in millions:
1. Dannon Oikos                        $283.8
dannon oikos
2. Starbucks K-Cups                 $198.9
starbucks k-cups
3. Bud Light Platinum              $162.2
AoS511 on flickr
4. TruMoo                                     $158.3
5. Breyers Blasts!                          $.47.3

geocentric on flickr

6. MiO                                             $127.6

Mio liquid

7. Sparkling ICE                                $122.7


sparkling ice

8. Nature Valley Protein Bars                    $95.7




9. Orville Redenbacher’s Pop Up Bowl   $92.1


pop up bowl

10. Daily’s Frozen Pouches                          $89.2



Total Year-One Dollar Sales, Multi-Outlet

Source:  IRI New Product Profiler™


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  • Janet, wow, some of these results really surprised me, and some not so much.

    I love that a yogurt made the top of the list. It is a great thing for breakfasts, snacks, etc. I have started freezing them. What a great cool summer treat!

    I do have to admit thought that several of the items on the list I have never even tried. I’m not even sure I would ever want to.

    This makes me curious as to whether there are patterns as to what areas purchase some of these items as opposed to others.

    Thanks for the information it is interesting to see!

  • Food is very important for human beings, I love food very much especially nutrition food like juice, supplement, I am curious to have type of foods.Margherita pizza recipe

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