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A frustrated Oz acknowledged that he uses “flowery language” to engage his audience and encourage viewers to take steps to get healthy, even if those steps include short-term “crutches” like dietary supplements or pills.  

My job on the show is to be a cheerleader for the audience and give them hope.

He defended his endorsement of green coffee beans and other non-traditional treatments, including raspberry ketone and garcinia cambogia.

I do personally believe in the items that I talk about on the show.

Dr. Oz pointed out that he also discusses the power of prayer, even though prayer is not scientific. Senator McCaskill’s response:

It’s hard to buy prayer.  Prayer’s free.

Although Americans spend $2.4 billion a year on weight-loss products and services, there’s little scientific proof that pills and supplements can melt pounds off and keep them off without long-term diet and lifestyle changes, said Mary Engle, associate director of the FTC’s division of advertising practices.

Here’s what Dr. Oz said in his defense.