No, Cockroach Milk Is NOT the Next Big Superfood. So Just Stop It.

Maybe you saw the headlines declaring cockroach milk as the next big thing.  All of a sudden, this “big news” was just about everywhere, including here and here.  It was even touted in USA Today.


Or perhaps you saw a segment about cockroach milk on TV. Here’s one from CBS.

Before you start seeking out cockroach milk to pour on your cornflakes, there are a few things you should know.

For starters, this frenzy was based on an obscure 2016 study from India.  It made news back then and for some reason the coverage has started up again.

But this study was to benefit cockroaches, not humans.  The scientists even say they’re not sure cockroach milk is safe for human consumption.  That’s not what this study was even about.

Yet the news has gone viral.

Can we just cut it out.  Cockroach milk is not a new food trend.  The researchers did not intend to suggest this is the most nutritious beverage you can drink.  No, it’s not “gaining popularity” as the coverage has claimed.

No, it’s not the “new health obsession” as Marie Claire announced.

It was a study.  And once again, research results are being misinterpreted and used to create sensational headlines.   You can’t even buy this stuff yet the stories make it sound like cockroach milk is flying off the shelf.

That’s not the case.

It’s true that insects are increasingly being eyed as potential sustainable protein source, and new products are being introduced — primarily cricket flour nutrition bars.  Gourmet Grubb is frequently cited in the cockroach milk stories, but this South African company’s “entomilk” is made from farmed insects and it’s not cockroach milk.  The Cape Town company is making ice cream from this entomilk, and it’s gotten some food-tech attention, but the product is not even on the market yet. So the media coverage has even got that wrong.

So can we move on now, please?

 

 

 

 

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